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Generous Business

Better Culture. Better People. Better World.

Why Generosity?

Generous Business offers a unique seven-way framework that ignites passion, character, and dedication, resulting in committed employees, happier customers, and a company culture worth waking up for!”

Did you know Generosity helps solve some of the most challenging issues facing organizations today?


Thinking positively about yourself and others


Speaking kindly to and about yourself and others


Giving minutes, hours, and moments in your day


Being fully present and fully focused on another person


Using your friendships, relationships, and connections to help someone else


Giving your financial resources


Sharing things you have or own

Who Is Brad?

Engage your employees and coworkers with a custom-built, taylored-ft speaking experience with Brad Formsma.

The Wow Factor Podcast

Get started in the Generous Business world by listening and subscribing to The Wow Factor podcast.

Generous Leader Training

Order the Generous Business program to get started implementing our principals in your workplace.

The WOW FactorTM Leadership Podcast

A top-rated leadership podcast which shares stories of extraordinary leaders to help you grow in business and beyond. Tune in anywhere you listen to podcasts or at

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“The 7 Ways of Living Generously at Work and Beyond” Keynote by CEO and
Author, Brad Formsma

Invite Brad to your team meeting or all-staff event to inspire your employees to
improve their lives and your organizational culture with Generosity.

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The Generous LeaderTM: A Guide To Put Generosity Into Practice

A 90-minute training program to empower your team with practical ways to live
generously at work and beyond. The program includes a trainer’s guide, participant
journals, short films, and meaningful discussion topics to implement in your
organizational culture.

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Invite Brad To Speak

Have Brad Formsma come to your business or company to teach your team about the importance of living generously.